Built by operators, not engineers

The operating infrastructure of an AI-native sales team.

Outpipe installs a context layer plus AI wired straight into HubSpot and Salesforce — your ICP, personas, voice, and playbook in one place that every AI action reads before it acts. We build the machine, and we run it. Your reps only step in when a prospect is ready to talk.

context cold list enriched · sequenced booked
Why Outpipe

Outbound built by people who've actually done it — not engineers who only coded it.

For years, the tools that ran outbound were built by engineers — brilliant at code, but they'd never carried a quota or written a cold email that had to land. AI changed that: now the people who've actually done the job can build the machine themselves.

Outpipe is run by operators who spent years in the seat — so the system has the one thing you can't code: judgment earned by doing the job. We bake that judgment into the context layer, so it compounds. Every call, reply, and decision is captured in a form the next action can use, and the team operates like a learning engine instead of starting from zero every Monday.

From the co-founder of DemandZEN — built a 100-person sales-development firm from zero and sold it in 2021, then spent years hands-on with 20+ sales teams, fixing outbound from the inside. The old game was making busywork easier so reps would actually do it. AI ended that game — now the work just gets done, and reps spend their hours selling. Your competitors are already racing to build this in-house or rent it from an agency. Last to move loses.
The problem

Your reps weren't hired to build lists.

Outbound has turned into a full-time tooling job. Most teams either drown in it or skip it — and the pipeline pays the price.

01

Feast or famine

Pipeline spikes when someone has time to prospect, then dries up the moment they don't. No predictability.

02

Reps stuck in busywork

Research, enrichment, CRM hygiene, deliverability babysitting — hours a day on everything except actual selling.

03

Knowledge that never compounds

Your best rep's judgment lives in their head. A new hire starts from zero, and every team member sounds different.

What we install

One system. A context layer underneath. Run for you.

Everything sits on a shared context layer — your ICP, personas, voice, and playbook. Every part of the machine reads it before it acts, so output stays on-message no matter who (or what) does the work.

Foundation

Context layer

Your ICP, buyer personas, value props, objection handling, battlecards, and brand voice — captured once, referenced by every AI action. This is the asset that compounds: a new rep inherits the full playbook on day one instead of after six months of ramp.

01 · Targeting

Accurate, enriched lists

We define your ideal customer profile and build enriched lists of the accounts and people worth reaching.

Clay · Apollo · LinkedIn Sales Navigator
02 · Signal

Buying-signal triggers

Funding, hiring, job changes, tech-stack shifts — so you reach accounts at the moment they're ready.

03 · Deliverability

Land in the inbox, not spam

Domains, inboxes, warmup, and monitoring set up correctly, so you land in the inbox instead of spam.

Smartlead · Instantly
04 · Sequences

Outreach that reads like a person

AI-personalized email and LinkedIn that pulls from the context layer — so it sounds like your best rep, every time.

05 · CRM

Connected and kept clean

Every reply and booked meeting tracked right where your team already works. Nothing writes to the CRM without a human saying yes.

HubSpot · Salesforce
06 · Handoff

Replies routed to your reps

Results on one dashboard. Your team steps in only to take the conversation and close.

How we deliver

Same infrastructure. Two ways to run it.

Start with us running the whole machine. As your team grows, move the same system in-house so your reps work inside it — no rebuild.

Done-for-you

We build it and we run it

You get pipeline without hiring an SDR or wiring up a stack. We operate the machine end to end; qualified replies land in your reps' inbox.

  • Fastest path to pipeline
  • No tooling or deliverability to manage
  • Your team only shows up to close
Embedded

Your reps work inside it

The same context layer and AI, installed in your HubSpot or Salesforce. The system does the busywork — research, call prep, CRM updates, follow-ups — and hands each rep finished work to approve.

  • Reps stay in the seat, in control
  • Human approves before anything sends
  • The playbook scales to every hire

// One context layer underneath both. Start managed, move in-house, without a rebuild.

What you get

Start where you are. Scale when you're ready.

Two tiers, one machine underneath. Pick the one that fits today; move up without rebuilding.

Launch

For startups

Founder-led teams that need pipeline now, without hiring an SDR.
Live in ~2 weeks
  • One ICP, context layer, core stack — ready to send
  • AI email sequences + deliverability setup
  • Reply routing + a simple results dashboard
  • Month-to-month management
Founding pricing — let's talk.
Book a call
Engine

For mid-market

Teams that want outbound handled, integrated, and reported to leadership.
Live in ~3–4 weeks
  • Multiple segments + deep buying signals
  • Multichannel: email + LinkedIn
  • Full CRM integration + pipeline attribution
  • Quarterly business reviews + ongoing optimization
Founding pricing — let's talk.
Book a call

// Same machine, both tiers. Start small, scale without a rebuild.

Founding partners

Three founding spots. Reduced build fee.

We're taking on three founding clients before we open the doors — at a reduced build fee, in exchange for honest feedback and a case study if it performs. If outbound is your bottleneck, let's talk this week.